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Asparagus in box of brand Libby, with examples of preparation and presentation, 1916 - Advertisement for Libby's canned asparagus, 1916. Printed color halftone illlustration and type)
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Asparagus in box of brand Libby, with examples of preparation and presentation, 1916 - Advertisement for Libby's canned asparagus, 1916. Printed color halftone illlustration and type)
NWI4828607 Asparagus in box of brand Libby, with examples of preparation and presentation, 1916 - Advertisement for Libby's canned asparagus, 1916. Printed color halftone illlustration and type); (add.info.: Asparagus in box of brand Libby, with examples of preparation and presentation, 1916 - Advertisement for Libby's canned asparagus, 1916. Printed color halftone illlustration and type)); Photo © North Wind Pictures
Media ID 38109246
© © North Wind Pictures / Bridgeman Images
Asparagus Canned Legume America Continent
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EDITORS COMMENTS
This vintage advertisement for Libby's canned asparagus from 1916 showcases the versatility and convenience of this popular vegetable. The colorful halftone illustration depicts a box of Libby's asparagus, with examples of preparation and presentation that would have appealed to homemakers of the early 20th century.
In an era when canned goods were becoming more widely available, Libby's capitalized on the trend by offering a convenient option for enjoying fresh-tasting asparagus year-round. The image highlights various ways to serve the canned asparagus, such as in salads, soups, or simply on its own as a side dish.
The vibrant colors and detailed illustrations in this advertisement reflect the growing importance of visual marketing in the early 20th century. By showcasing not only the product itself but also creative serving suggestions, Libby's aimed to inspire consumers to incorporate their canned asparagus into everyday meals.
Today, this advertisement serves as a charming glimpse into culinary trends of the past and reminds us of how food advertising has evolved over time. Whether enjoyed straight from the can or incorporated into elaborate recipes, Libby's canned asparagus continues to be a beloved pantry staple for many home cooks.
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